In the bustling world of WEB3, and indeed in the broader business landscape, there are a few quintessentially British principles I swear by when pondering investments or throwing my company resources behind projects. It is not just about the numbers it is about simple principles.

1. What’s the Point, really?

When looking at a potential investment, the first thing I ask myself is: *What’s it all about, then? * This is not just a matter of what the project does, but rather why it has taken the stage in the first place.

– Is there a genuine thirst for it in the market?

– Is it solving a current mistake or gap?

– Is it offering a solution that the people genuinely need?

If the answers to these questions are a bit insipid or outright negative, I will give it a miss. Just as I need a good cuppa to kickstart the day, businesses and projects need a clear purpose to succeed.

2. Substance Over Show

It is all too easy to get swept up by projects / ventures that put on a good show, prioritising flash over function. However, I have found that a company that does that often ends up in the doldrums. A glaring red flag for me is a firm that is has the team with big titles, especially if there is no sales department. At the end of the day, no matter how snazzy a project might look, it is the sales that keep the lights on. Remember: *Sales, sales, sales! That is the ticket! *

      3.Good Old Supply and Demand

This principle might be as old as the hills, but it’s bang on the money. For a venture to truly take off, it must offer a solution or service that quenches a genuine thirst in the market. It is about spotting a gap and filling it.

Thene there is the other side:

      4.The Turnaround Touch

One of my proudest ventures involves taking the reins of floundering projects and steering them back to prosperity. There is something uniquely satisfying about spotting the potential in a struggling endeavour and turning the tide. It is not just about salvaging; it is about transforming and elevating. If a project has a solid foundation but has lost its way, my team and I are there to set it back on course Click here to schedule a call if you need help

As we chart the waters of WEB3 and other entrepreneurial endeavours, it is crucial to keep our wits about us and stick to these tried-and-true principles. I used this in everything I do especially in investment and business. So, chin up, and let us tackle the future with a clear head and a keen eye.

Lock and load,

Tony Evans

Rate Group

Heres me talking about this on my Instagram

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